Lead Product Designer & Founder

My own studio, designing digital education. I build the learning frameworks, test them with real user groups, and use AI in the workflow, which has cut our design sprints by about a third.

Senior UX / Product Design Consultant

Brought in by enterprise clients across regions. Running discovery workshops with executives, engineers and users, then taking it all the way to flows, wireframes and interface strategy their teams could build.

Lead Product Designer

A US financial-services product, dense with data. My job was making it readable, and building one design system that held together across web, iOS and Android.

Founding UX-UI Designer

Designer number one on India's first regional-language phone OS. Research, the design language, the core apps, the keyboard, the app store. I hired and led the team as we grew ten times in a year. Samsung took the ecosystem; PhonePe later took the platform.

UX Designer → Senior UX Designer

Interactions for consumer mobile products, presented to stakeholders at Samsung headquarters in Suwon.

User Experience Designer

Where I started. Fast wireframing and interface design for banking and commercial clients.

King's College London

IIT Bombay · IDC School of Design

Sir J.J. Institute of Applied Art

Aurora Inspiration

Recent side work for the founder of Aurora, alongside my client projects. Everyone builds a feed. But a feed still makes you browse, compare, decide and arrange it all yourself. So I designed the opposite: you land in a city, and three good ideas are already waiting, each one explaining why it suits you. Then it books them. I wrote the concept and the rules it had to follow, then had Claude build the working prototype.

Open the presentation →

The lost conversations

I use ChatGPT for almost everything, and I could never find anything again. A hundred notebooks with blank covers. So I turned the frustration into a small study: three tasks, four questions, a few people sharing their screens with me. Five problems came out of it, and six fixes: pin a chat, rename it, tag it, file it, star an answer, search that actually works.

Read it on Medium →

The Diya platform

A learning platform built around a loop that leaves the screen: find an idea, understand it, go and make it with your hands, come back and show what you made. It counts how many people actually made something, not how long they stared at it. AI helps with feedback; a person checks it before it reaches a child.

diyadesignacademy.com →

Evidence before opinion

I design from what I've watched and measured, not from what I reckon. Grass-roots studies with first-time, low-digital-literacy users at Indus OS. Nine participants for the Sky Buddy voice work. I test at the lowest fidelity that answers the question, then iterate.

Everyone included

My whole career has been designing for people who get excluded by default: non-English readers, first-time smartphone owners, people without an email address or a bank card, voices assistants mishear. I work to WCAG 2.1 and treat accessibility as a constraint I design inside, not a review at the end.

Designing together

I plan and run discovery workshops and co-design sessions with executives, engineers and users. I design in the open, and I give and take direct critique. At Indus OS I started as the first designer and ended up building and running the team.

Systems, not screens

One decision should hold across twenty-two language scripts or five devices. I've built unified design systems spanning web, iOS and Android. Components other designers and developers reuse, kept consistent across every script at Indus OS and across dense financial dashboards at AlphaStreet.